Dose of Colors is leaving ~$670K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Dose of Colors
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: COLORS10 takes 10% off your first order
Preview Text: Your 10% off is ready. Here's where to start
HERO MODULE
Hero Approach: Direct
H1: Your Color Awaits
Subhead: 10% off, no catch
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code COLORS10 at checkout and take 10% off your first order. It's valid for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. Fan Favorites Worth Grabbing First
It's Literally Magic Multi-Use Shimmer Stick One product that works on your eyes, lips, and face
Liquid Matte Lipsticks Rich color that stays put all day without drying out
Glass Petal Lip Oil Soft, glossy, and smells like vanilla
She's A 10 Palette Neutrals and shimmer in one palette, day to night
It's So F*cking Good Mascara Exactly what it sounds like
Baked Browns Eyeshadow Palette The warm-toned everyday palette people keep coming back for
2
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I spent over ten years doing makeup on other people before I started this brand.
Not as a hobbyist. As a working professional. On sets, at events, in situations where the products either performed or they didn't. There was no room for formulas that looked great in the tube and fell apart after two hours.
What I kept running into was a gap. The products that actually worked were expensive, hard to find, or not designed for the full range of people sitting in my chair. And the accessible ones cut corners in ways that showed up in the mirror.
So in May 2013, I started Dose of Colors to build what I wished already existed. Formulas that held up. Shades that worked for everyone. Products a beginner could use confidently and a pro could trust on the job.
Ten years later, that's still the only thing we're trying to do.
If you haven't shopped yet, your 10% off code is COLORS10. It's good for the next 14 days. Use it on anything that catches your eye.
And if you have questions about where to start, just hit reply. I actually read these.
– Anna
Founder, Dose of Colors
3
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INBOX MODULE
Subject Line: Beginners and pros, same products
Preview Text: The answer is in how we build them
HERO MODULE
Hero Approach: Curiosity
H1: Built Different
Subhead: Here's what that actually means
Cta Button: See for Yourself
MODULE 2: TRANSITION COPY
Most makeup brands build for one type of person. We build for results. And results don't care about your experience level.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Goes Into Every Dose of Colors Product
Infographic: Checklist
- Founded by a working MUA with 10+ years on set. Not a trend, a track record
- PETA certified AND Leaping Bunny certified. Both standards, not just a logo on the box
- Made in partnership with facilities in the USA, Italy, and Korea
- Inclusive shade ranges designed for every skin tone from the start, not as an afterthought
- Formulas that work if you're doing a five-minute routine or a full editorial look
- Multi-use products so you spend less time layering and more time living
- Skin-loving ingredients inside every formula. Not just pigment
- Over 10 years in business in one of the most competitive categories in beauty
Products Shown
- It's Literally Magic Multi-Use Shimmer Stick. One product for eyes, lips, and face
- Block Party Single Eyeshadow. Single-pan pigment in duochrome and shimmer finishes
- Velvet Mousse Duo. Two complementary lip shades, one soft velvet texture
4
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INBOX MODULE
Subject Line: You browsed, code still works
Preview Text: Code COLORS10 is still good. 9 days left
HERO MODULE
Hero Approach: Direct
H1: Still 10% Off
Subhead: Code expires in 9 days
Cta Button: Grab Your Discount
MODULE 2: TRANSITION COPY
Your code COLORS10 hasn't expired yet. A few things worth a second look before it does.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: The Ones Worth Coming Back For
Glass Petal Lip Oil The daily lip treatment you'll actually reach for every morning
Liquid Matte Lipsticks Color that holds without that tight, dried-out feeling
She's A 10 Palette Ten shades you can use every day without overthinking it
It's So F*cking Good Mascara One coat and you'll understand the name
Baked Browns Eyeshadow Palette The warm neutrals that go with almost everything in your closet
Velvet Mousse Duo Two shades that work together or on their own
5
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INBOX MODULE
Subject Line: Not all our formulas got it right
Preview Text: Here's how Dose of Colors stacks up against the rest
HERO MODULE
Hero Approach: Question
H1: Why Does It Matter
Subhead: See what you're actually choosing
Cta Button: Shop the Difference
MODULE 2: TRANSITION COPY
Not all makeup is built the same way. Here's an honest look at where Dose of Colors stands.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Dose of Colors vs. The Typical Brand
Infographic: Table
- Founder background | Professional MUA, 10+ years on set | Corporate product development team
- Cruelty-free certification | PETA + Leaping Bunny (dual certified) | Often self-reported or single certification
- Manufacturing | USA, Italy, and Korea | Frequently undisclosed or single overseas factory
- Shade inclusivity | Inclusive range across every category | Limited, with deeper shades added later
- Multi-use products | Yes. One product for eyes, lips, and face | Typically single-use, single-category
- Skill level | Works for beginners through pro artists | Usually built for one experience level
- Years in business | 11 years and counting | Varies widely. Many brands fold in under 5
Products Shown
- It's Literally Magic Multi-Use Shimmer Stick. One swipe covers three uses
- Liquid Matte Lipsticks. The formula that started it all
- She's A 10 Palette. Versatile enough for a first-timer, precise enough for a pro
6
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INBOX MODULE
Subject Line: 300 reviews on one shimmer stick
Preview Text: Real people, real results. Here's what they said
HERO MODULE
Hero Approach: Story
H1: Don't Take Our Word
Subhead: Here's what customers actually said
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We could tell you why these products are worth it. But you'll trust strangers on the internet more than us, and honestly, fair enough.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Real Customers Are Saying
Infographic: Numbered List
- [PLACEHOLDER. Confirm with Nick: Pull a review on product quality from the Shimmer Stick or Liquid Matte Lipstick product page. First name + last initial only.]
- [PLACEHOLDER. Confirm with Nick: Pull a review on wear time or durability from any lip product page. First name + last initial only.]
- [PLACEHOLDER. Confirm with Nick: Pull a review on shade range or inclusivity. First name + last initial only.]
- [PLACEHOLDER. Confirm with Nick: Pull a review that mentions value or being surprised by quality at the price point. First name + last initial only.]
- [PLACEHOLDER. Confirm with Nick: Pull a review on ease of use. Beginner who felt confident. First name + last initial only.]
Products Shown
- Baked Browns Eyeshadow Palette. 124 reviews and counting
- It's Literally Magic Multi-Use Shimmer Stick. 300+ reviews
- Glass Petal Lip Oil. The daily softness people keep reordering
7
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INBOX MODULE
Subject Line: COLORS10 gone at midnight tonight
Preview Text: Last chance. After tonight it's gone
HERO MODULE
Hero Approach: Direct
H1: Last Call
Subhead: Discount gone after tonight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Code COLORS10 expires at midnight. No extensions, no second window. This is the last reminder.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Grab One Before the Code's Gone
It's Literally Magic Multi-Use Shimmer Stick The one that does everything
Liquid Matte Lipsticks The formula that built this brand
Glass Petal Lip Oil The lip treatment you'll use every single day
She's A 10 Palette Your all-in-one eye look, start to finish
It's So F*cking Good Mascara No other description needed
Block Party Single Eyeshadow. $5, and the pigment punches way above that
8
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I noticed you haven't grabbed anything yet, and I just wanted to check in. Not in a pushy way, genuinely.
Sometimes people sign up, get busy, and the emails pile up. Totally get it. Sometimes the timing isn't right. That's fine too.
But if something held you back. Wrong shades, not sure where to start, had a question. I'd actually love to know. Reply to this and I'll get back to you personally.
No pressure to buy anything. Dose of Colors will be here when you're ready.
That said, your 10% off code (COLORS10) does expire today. If you've been on the fence about anything, now's the moment. After today it's just gone. I can't bring it back.
Even if you don't use it, thanks for being here. We've been at this for over ten years because of people who care about makeup made the right way.
Hope to talk soon.
– Anna
Founder, Dose of Colors
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.